Monthly Archives: May 2020

6 Top Social Media Management Tools for 2020

social media management tool

You already know how important social media is; to increase brand awareness, generate more leads, and hence more conversions. Smart social media management tools allow you to focus on very specific audiences with focused messages. The world is on social media if you want your product or service to reach the maximum amount of people, […]

How to Develop an Effective Marketing Strategy

As per definition, marketing strategy is, “A long-term, forward-looking approach and an overall plan of any business or organization with a fundamental goal of achieving a sustainable competitive advantage by understanding the needs and wants of the customer.” But the question is how to make it effective? Effective marketing strategy starts with a considered, well-informed […]